PPC (contextual advertising on Google)
Contextual advertising in search engines is personalized text ads that a user sees in response to his query in the search. These ads lead the potential client to a page on the company's website with relevant content that converts the potential client into a convert. In this case, the advertiser pays for the transition to the site of the user interested in the product or service of the company.
PPC (contextual advertising on Google)
The content of advertising companies in the search network depends on the specific search query or the subject of the site to which the particular advertisement leads. Because the visitor, in response to his request, receives only the most relevant and interesting ads for him. What makes contextual advertising a competitive tool in solving the problems of promoting a company or product.
This advertising model provides your company's website with the most conversion traffic, attracting the "hottest" audience with already formed demand, who are looking for exactly what you offer on the Internet.
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