SMM (social media marketing)
Promotion of goods and services in social media is one of the components of the marketing plan of a modern company, always mindful of the fact that competitors are nearby and breathe in the back.
SMM (social media marketing)
SMM has more in common with PR than advertising. Consumer attention can be obtained and bought through advertising. The trust of the target audience cannot be bought, it can only be earned. Why are tools of direct and open or covert interaction with the target audience used, implying a dialogue with active consumers of the subject of marketing and in parallel with the audience interested in solving problems and tasks related to the subject of marketing.
SMM is still one of the tools of non-standard marketing interaction, but, today, it is the most promising. Social media marketing does not have an immediate effect of generating a return on investment, but it gives a long-term result, subject to targeted and proper use. Its main advantage is the low cost of investments compared to the possible effect of the activities carried out.
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